Graphic Designs

Where every design starts with an idea and ends with something unmistakably mine.

I was tasked with developing a brand entirely from scratch conceptualizing its identity, values, visual language, and advertising strategy, before refining it into a cohesive final product. This project required me to research target audiences, craft a compelling brand narrative, design promotional materials, and ensure consistency across layouts, typography, imagery, and messaging. Every creative decision from logo development to campaign visuals had to align with the brand’s core purpose.

The result was Sole Foot, a sustainability-driven shoe brand centered on the idea of “70% Recycled, 100% Style.” Sole Foot represents the balance between environmental responsibility and modern streetwear culture. Through strategic branding, curated content creation, and refined visual storytelling, I shaped a brand that speaks to conscious youth proving that ethical fashion can remain bold, expressive, and culturally relevant.

HERNANDO PRIMO BALISI LIZASO RP

As my audience view the artwork, they are likely to experience a rollercoaster of emotions. From sorrow and guilt for polluting the earth due to urbanization, to hope and determination for a better future. I used an image of an emotionless man and added elements of industrial pollution images coupled with dark oil oozing to amplify the lifelessness and destruction he embodies. I then used a woman with hopeful and vibrant facial expression to serve as a calling for change, she looks hopeful. Her necklace holds an amethyst which is the symbol for healing.

This emotional journey encourages the audience to deeply reflect on their role in society

My graphic design work is built on the idea of keeping things fresh, purposeful, and uniquely mine. I draw inspiration from everywhere, but I always reimagine it through my own perspective creating visuals that feel new, engaging, and true to my ever-changing style.